You know what My Friend, You are living in the best Era of this Entire Generation. There are 1000s of opportunities around us in every area. But most people don't understand things.
Now !! Let's jump on the basics.
OLD AGE MARKETING.
Let's try to understand How people were exactly promoting their products in past and How exactly People Were doing marketing.
Let's suppose someone is selling Product ( X ). Now what are the ways they can choose to promote their Product?
No 1 ) They can Promote through TV Ads. ( Which is super Costly ).
No 2 ) They can promote through Radio.
NO 3 ) They can Promote through Newspapers. ( Which is super Costly ).
No 4 ) They can promote the Products through Mike from colony to colony.
No 5 ) They can promote the Product at some kind of Gathering ( Mela, festivals).
These were the medium in the past through which people were distributing their messages and promoting their products And Only Big brands can afford to promote their products with these mediums.
But what if I tell you, You can use all of these mediums free of cost to promote their product?
Let's Understand >>>>>>>>>>>
NEW AGE MARKETING.
If we understand Logically Old age marketing and New age marketing. We can actually do free Marketing Nowadays and you can promote your Product.
Nowadays. >>>>
Newspaper. >>>> converted >>>>. into Blog Post.
Radio >>>> converted. >>>> into Podcast.
Television >>>> converted >>>> into Youtube.
Social Gathering >>>> converted >>>> into FB & FB Groups.
Reality TV >>>> converted >>>> Instagram.
Did you get this???
You can actually create Content across all these platforms and you can actually build your Distribution & You can actually Buy ads on all of these platforms.
Now you have both the Option to utilise.
The point I am trying to convey here is If you don't have money to promote your product in the market. So just pick up your mobile phone and start recording your message and start sharing it on all social media platforms you can actually build your distribution.
Physics Wallah Build Billion dollar company with the Help of Youtube because HE built his distribution & Trust. In parallel, PW competitors spend millions of dollars in paid marketing to acquire customers BUT BUT BUT, Just because PW already has Good Distribution across all social media.
They don't need to spend millions of dollars like their competitors And Whenever they will run ads, Their CAC ( Customer acquisition cost ) will be much lower than their competitors because of personal branding.
Now I believe you understood the concept of Doing FREE Marketing.
Here is the TASK FOR YOU. ::)
No 1 ) If you are comfortable speaking in videos, so start creating content on YT and Instagram.
No 2 ) If you are not comfortable speaking in Videos, so start your Podcast today. Go create your ID on Anchor / Spotify and post your 1st podcast Today.
No 3 ) If you are not even comfortable with audio and Video. So you can start writing Blogs, If you love writing and you can start sharing your message.
My only point is, don't give yourself any excuse to do BIG in your Life.